A brand rarely begins as a strategy. It begins as a frustration. Someone who needed readers, and could not find a single pair that felt like her.
From a frustration to Frank and Lucie
That is where our founder Loes Brussen started. In 2012 she opened her first webshop for readers, a venture she would later sell in 2021. But in 2018, something more personal took shape. Her own label. Built on the idea that readers deserved more than function alone. A frame that could sit on a face and still feel like a choice, not a compromise.
The label grew quietly, then not so quietly. Frank and Lucie is now sold in eighteen countries. This year brought a MEN's collection, and a first collaboration, DYANNE x Frank and Lucie, with entrepreneur Dyanne Beekman.
A nomination worth mentioning
None of that goes unnoticed forever. Loes has been put forward as a Founder nominee in the first European edition of Most Influential Women in Optical, presented by 20/20 Europe in collaboration with Vision Monday and Jobson Optical Group.
Twenty-six women, nominated from across the industry, spanning five categories: Business Leaders, Founders, Mentors, Rising Stars and Innovators. The honourees will be celebrated at a luncheon at SILMO Paris this September.
A literature degree and a label
Before eyewear, there was language. Loes studied Dutch Literature at the University of Nijmegen, trained as a teacher, then completed a course in PR and Marketing. Not the typical route into optics. Perhaps exactly why Frank and Lucie reads differently from most eyewear brands. Built by someone who thinks first in stories, and only then in frames.
To always be different from the rest.
